Why Not You Foundation × Propeller
RAISED$20M+
COMMUNITY3.6M+
PARTNERS75+
Partnership Overview

A Turnkey Fundraising Engine for Why Not You Foundation

Creating real and lasting change by motivating, empowering, and preparing today's youth to be tomorrow's leaders.

About the Organization

Why Not You Foundation

Founded in 2014 by NFL quarterback Russell Wilson and co-led with Grammy Award-winning artist Ciara, the Why Not You Foundation drives equal access to education, children's health, and food security for underserved communities. From opening a tuition-free charter high school outside Seattle to donating $13M+ in direct philanthropy, WNYF translates star power into sustained, measurable impact - powered by the belief that anyone can change the world if they ask: "Why not you?"

💰
$13M+
Total Philanthropy Since 2014
🏫
Why Not You Academy
Tuition-Free Charter High School, De Moines WA
🏥
$3M
Donated to Mount Sinai Children's Hospital, 2025
The Model

How Propeller Works

Propeller builds always-on fundraising programs around fan communities. Monthly donors join through artist-branded club pages, take meaningful actions, and generate sustainable recurring revenue for Why Not You Foundation.

01

Monthly Donor Engine

Fans subscribe as monthly donors through a branded club page. Actions like signing petitions, sharing content, and completing challenges keep them engaged and reduce churn.

02

Sweepstakes Campaigns

Flyaway experiences (meet & greets, VIP event packages) drive donation spikes. Fans donate to enter, generating significant one-time revenue alongside the monthly base.

03

Fully Managed

Propeller handles everything: page design, campaign creation, paid promotion, winner fulfillment, compliance, and reporting. Zero operational burden on Why Not You Foundation.

Revenue

Fee Structure

Transparent, performance-based pricing. Propeller only earns when you do.

Monthly Donations

Recurring donations flow through Our Change Foundation (OCF), a registered 501(c)(3) fiscal sponsor.

Stripe: 2.9% + $0.30/txn
OCF: 1.9% of post-Stripe amount
Propeller: 15% of remainder
WNYF: receives the rest (~80%)

Sweepstakes

Campaign donations are processed identically. Propeller deducts hard costs (ads, fulfillment) first, then takes 20%.

Processing: Stripe + OCF fees
Hard costs: ads, fulfillment, refunds
Propeller: 20% of remainder
WNYF: receives 45-78% of gross
Track Record

Trusted by 75+ Partners

$20M+
Raised for Nonprofits
3.6M+
Community Members
14M+
Fans Reached
HRC Sierra Club NRDC ACLU Everytown

Let's build something together

Ready to launch a turnkey fundraising engine for Why Not You Foundation?

Get in Touch